Credit union marketing is so easy

Or is it?

Credit union marketing in general is one of the first things leaders turn to because it’s easy to talk about. We can’t always argue accounting formulas or operational tasks if we’re not experts in it, but even if you’re not a marketing expert you can speak to what you like.

“Let’s change that image for this…”

I could give many examples, but you get the picture.

If marketing is so easy, why is so much time and money dedicated to creating systems for it? There are books, seminars and consultants galore dedicated to refining the process. A little more data here. A new marketing system here. Voila! We can shove something into one end and out the other comes new members and new loans!


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