Credit union marketing monsters (and how to defeat them)

Monsters. They fill your favorite books, movies and mythological stories. From Dracula to the Alien to Medusa, there are plenty of monsters to fear.

But the scariest monsters out there are the ones attacking your business.

Unlike mythical creatures, bank or credit union marketing monsters are a true threat to your well-being. And you must arm yourself with the right weapons to take them down. So, here are three marketing monsters and how to destroy them.

1. The Skeleton

The Skeleton is a tricky creature because it doesn’t look that dangerous. After all, it’s just a pile of bones. Right?


continue reading »