Credit union members still value the human touch

The digitization of many financial services, including innovations like robo-advisors and chatbots, means members can complete transactions without ever seeing another person.  However, despite the speed and convenience of digital advancements, many consumers still prefer and appreciate interactions with real people. 

According to a recent study from Accenture Strategy, 77 percent of surveyed individuals want human interaction when they need guidance.  In fact, Credit Union Times reported thatbanking is expected to become more human in the next 10 years, as members continue to expect knowledgeable, personalized service.

As demonstrated in a recent survey, today, members look to credit unions for personal financial guidance.  When 2,000 consumers were asked about the quality of service they receive at their credit union, 62 percent said that credit union representatives are always knowledgeable and able to help.  

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