The CUInsight Experience podcast: Terrance Williams – Force for good (#174)

“Effective leaders help people see beyond what they’re capable of.” - Terrance Williams

Thank you for tuning in to episode 174 of The CUInsight Experience podcast with your host, Randy Smith, co-founder of This episode is brought to you by Amazon Business. With the value and convenience of Amazon, plus innovative tools and features, purchasing leaders in credit unions can reduce costs, save time, maintain control, and efficiently scale operations. Amazon Business, the most comprehensive one-stop shop for business purchasing.

My guest on today’s show is Terrance Williams, President & CEO at TruStage. Terrance shares his career journey that led him to his current role at TruStage. TruStage, formerly known as CUNA Mutual Group, is a mutual insurance company that provides insurance, investments, and cutting-edge technology to cooperatives, credit unions, and their members worldwide. As we look to the future, TruStage is focused on evolving to stay ahead and continue meeting the ever-changing needs of members.

During our conversation, Terrance shares his experiences of developing professional relationships and resources within the industry. He shares the lasting impact mentors have had on his career and gives advice to those working towards a leadership role. Terrance discusses key points to stay relevant in today’s digital world. Listen as we explore ways to evolve and stay ahead while being united in driving our industry forward.

As we wrap up the show, listen in as Terrance shares the best piece of advice he’s heard about authenticity, why fulfillment is part of his view of success, and which actor he’d choose for his biopic. Enjoy my conversation with Terrance Williams!

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Books mentioned on The CUInsight Experience podcast: Book List 

How to find Terrance:
Terrance Williams, President & CEO at TruStage
Terrance: LinkedIn
TruStage: LinkedIn | Facebook | Twitter | Instagram

Show notes from this episode:
A big shout-out to our friends at Amazon Business, an amazing sponsor of The CUInsight Experience podcast. Thank you!
Want to hear more from Terrance? Click here.
Shout-out: Nationwide (Insurance)
Shout-out: Allstate (Insurance)
Place mentioned: Columbus, OH
Shout-out: Bob Trunzo
Shout-out: Children’s Miracle Network Hospitals
Place mentioned: Michigan
Shout-out: Williams-Brice Stadium
Shout-out: Jill Nowacki
Shout-out: Detroit, MI
Shout-out: Terrance’s parents
Shout-out: Big Brothers Big Sisters of America
Shout-out: University of South Carolina
Shout-out: Warren Buffet
Shout-out: Dale Carnegie
Shout-out: Terrance’s wife
Shout-out: Terrance’s sons
Place mentioned: Madison, WI
Shout-out: Sleep Number
Shout-out: Maryland
Actor mentioned: Dennis Haysbert
Album mentioned: Run-D.M.C
Book mentioned: Leaders: Myth and Reality by Jason Mangone, Jeff Eggers, and Stanley A. McChrystal
Previous guests mentioned in this episode: Bob Trunzo (32 & 162), Jill Nowacki (episodes 4, 18, 37, 64, 82, 101, 113, 126, 138, 148, & 161),  Todd Harper

In This Episode:
[00:50] – Terrance Williams says he’s lived in about eight states during his career so far.
[03:43] – Terrance talks about developing and building professional relationships.
[06:09] – How does Terrance approach mentoring and inspiring others to reach new limits?
[07:39] – “You can do anything”
[09:18] – Terrance talks about how his current professional work aligns with what he personally advocates.
[11:07] – How does TruStage help credit unions these days?
[14:02] – Terrance talks about having mentors and being a mentor throughout his life. PART 1
[16:33] – Terrance talks about having mentors and being a mentor throughout his life. PART 2
[18:07] – Terrance talks about investing in his career by relocating across states.
[20:34] – Terrance shares the important conversation with his wife before they both committed to relocating often.
[22:16] – What’s an underrated question Terrance believes leaders should be asking?
[24:57] – “If everything is working, you’re probably not trying hard enough.” PART 1
[27:39] – “If everything is working, you’re probably not trying hard enough.” PART 2
[29:28] – Terrance talks about the idea of a “fulfilled” life.
[32:27] – What is the next chapter of TruStage?
[34:27] – Does Terrance have any advice for new or aspiring CEOs?
[37:07] – Terrance recalls a funny story involving furniture and sleep.
[39:31] – The journey of leadership.
[41:12] – “Success” through the lens of fulfillment.
[43:22] – Thank you Terrance, and thank you for listening!

Randall Smith

Randall Smith

Randall Smith is the co-founder of, the host of The CUInsight Experience podcast, and a bit of a wanderlust. As one of the co-founders of CUInsight he looks ... Web: Details