Our Design Directory Jenny Bengeult joins Kelly Hellickson and Hilary Reed at EmpowerFion their podcast The Speakeasy for a series of three episodes on credit union trends relative to employees, brand, and workplaces.
In the second episode, Trends Relative to Brand, Jenny and the EmpowerFi team discuss pre-, during, and post-pandemic trends around credit union branding.
Sometimes credit unions can try to be everything to everyone, and sometimes brand can get diluted. Yet when you double down on your brand you come off as more authentic and connect with members in a way that develops lifelong relationships. Jenny dives into how credit unions can use brand to create these personal connections.
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