How credit unions are embracing Small Business Saturday
For the past six years, small businesses have been given a big opportunity every November. The movement, otherwise known as Small Business Saturday, produces pride in shop owners and a sense of community in consumers.
Small Business Saturday was started in 2010 by American Express, and was developed to raise awareness of the importance of small businesses to the American economy and support small business owners. Since then, the trend toward local consumption has gained traction, and Small Business Saturday has helped foster a feeling of dignity when it comes to buying and selling local goods.
Despite consumers spending a total of $16.2 billion last year on Small Business Saturday (an increase of 14 percent from 2014), American Express has decided to eliminate its incentive programs for consumers on this day. What does this mean for credit unions? This presents an enormous opportunity to claim ownership of Small Business Saturday on November 26, and encourage credit union members to support their communities while making local purchases with their credit union cards.
This year for the first time, PSCU is making it easy for credit unions to get involved in Small Business Saturday and leverage the important role they play in their communities. Credit unions can register for the Small Business Saturday Campaign that will deliver a steady stream of share-ready social media content, as well as financial updates and analytics directly to campaign managers. PSCU is offering this initiative to both Member-Owner credit unions and non-members across the country at no cost.
With more than 95 million people taking part in Small Business Saturday in 2015, PSCU is eager to help credit unions benefit from the uptick in the “shop small” mentality. Small Business Saturday represents a tremendous opportunity for PSCU to help credit unions grow. Millennials have played a large role in the success of Small Business Saturday over the years, because of the importance they place on commitment to community. Shopping local means dollars stay in their local community, which aligns with credit unions’ focus on their communities.
The first 25 credit unions to enroll in the Small Business Saturday Campaign will also receive a free 30-day trail of Engagement Builder, a suite of social media tools to help transform happy members into active brand advocates.
Credit unions interested in signing up for PSCU’s Small Business Saturday Campaign can register at engage.pscu.com/small-biz-sat.html between now and Oct. 28.