CU mergers need marketing love, too

Even the smoothest credit union merger is a whirlwind of details. Of course, making sure the accounts transition smoothly is job #1, but merger partners also have to pay close attention to personnel, cultures, regulatory requirements and all the rest.

No wonder it’s so easy to forget something very important – your members. Communicating with the members of both merger partners early, often, and clearly throughout the process will help ensure the smoothest possible transition.

And that means that marketing, your communication and brand experts, absolutely must be a core component of planning any merger.


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