Customer data platforms are driving member relationship marketing success

Financial institutions today face a fast-rising level of competitive challenges to growing the right members, remaining relevant to consumers (especially younger audiences), and building stellar brand experiences in channels that help them stand apart.

The new fuel to simpler, more personalized mobile, online and in-person experiences lies in gathering, linking and harnessing the right data at the right moment, including leveraging new advanced generative-AI. And few industries have as much rich, timely data to mine as credit unions.

Unfortunately for most FI’s, gathering, organizing, enhancing and leveraging that data into meaningful, simple ways to help improve members lives, pain points, and financial health via intelligent, data-driven marketing – at exactly the right time, remains as elusive in 2023 as ever for most financial services data and marketing leaders.