Dare to create – next level financial marketing
I’m not a zealot when it comes to video games. There’s only one game that I play on my son’s Xbox, and that’s FIFA 18 (soccer). Most often, I’m playing as the U.S. Women’s National Team. I can’t even find the men’s team on the video game, which partly speaks for my age and partly speaks to how bad our U.S. Men’s National Team has been in recent years. Ouch!
This time of year, my eyes are glued to the Women’s World Cup. Not just watching our team making history with a 13-0 win over Thailand (wowzers!), but all the sights and sounds, messaging and meaning that make up the world’s stage.
This leads me to one ad that caught my eye. Scrolling across the perimeter walls it read: Dare to Create.
What’s the context? What’s the connection?
I’d like to tell you it was an ad for a credit union or community bank. How creativity redefines one’s path. That creativity inspires us to do more and unites us to see the big picture. And how when life throws you curveballs, creativity is the answer.
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