Determining credit union goals for digital marketing

by CU GROW

by. Jonathon Lay

A few weeks back, I wrote a post titled Becoming a Credit Union and Community Bank Data Scientist.

In short synopsis, it was my rallying cry to creatives and marketers to use the data readily available to create more impactful marketing materials and more importantly show the value they bring to an organization with their efforts

Let’s be honest, a CEO most likely does not care about the details of the creative as they are more interested in the outcome and value the results of the creative provide.

But outside of my high-level suggestions of using demographic, transactional, psychographic, and digital behavior data, there was no practical insight as to what that actually looked like.

And that was intentional.

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