Digital banking with neurodiversity functionality supports member inclusivity
Using inclusive technology allows credit unions to increase member engagement and better deliver exceptional service to all their members.
The credit union philosophy is largely driven by the idea of “people helping people” with a focus on promoting the well-being of every member. However, when it comes to the digital banking experience of most credit unions, there is room to grow in terms of accessibility and inclusivity. Several members may experience some form of neurodiversity that affects the ways they interact with digital platforms, and yet this is often unaccounted for within most banking technology.
Neurodiversity refers to differences in the ways the brain processes information and how this leads to cognitive distinctions within individuals. Failure to incorporate neurodiversity-accommodating features into banking applications often leads to inconsistent digital experiences for these members.
According to the National Library of Medicine, approximately 15-20% of the world’s population lives with some form of a neurodiverse condition (i.e., autism spectrum disorder, attention deficit hyperactivity disorder, dyslexia, etc.). A significant segment of the population also experiences disabilities such as color blindness, visual impairments and epilepsy.
Statistics for the number of individuals considered to be neurodivergent or experiencing the above-mentioned disabilities include:
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