As the year draws to a close, credit unions have a prime opportunity to assess their digital marketing strategies and make necessary adjustments for the upcoming year. Let’s explore three essential digital marketing tasks that you should prioritize before the year ends. These tasks are designed to enhance online visibility, engage audiences effectively, and set the stage for a successful digital marketing strategy in the year ahead.
Year-End Content Audit and Refresh:
- When was the last time that you took a look at the content on your website? Is it outdated? Is it relevant? Is it searchable? These are all questions that you should be asking yourself as you audit your credit union’s content strategy. Whether it is your website, your blog posts, your social media or even your emails, taking a look at the evolution of the information that you have shared with your members this year will set you up for success in the new year. What are the keywords that will help you stand out in this ever evolving digital landscape? Are those keywords included on your website and in your SEO strategy? How are you connecting the content on your website to your email and social strategy? Evaluate the connectivity of your content strategy across all of your digital marketing platforms and you’ll be sure to set your credit union up for success in the new year.
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