Do consumers love you like they love ranch dressing?

How much do your members or customers love you? Enough to decorate their house with your logo?

Hidden Valley – a salad dressing company credited with making ranch dressing a household condiment – made headlines recently by introducing a super-sized bottle of its famous ranch dressing for the holidays. The “magnum” bottle is just shy of two liters and comes wrapped in brown paper and primed for holiday gift giving.

The company also released a line of holiday gifts ranging in price from $25 to $150. The line includes a Christmas tree topper that looks like a bottle of ranch dressing, holiday wrapping paper, a ranch dressing holiday sweater and a 6.5-foot inflatable ranch dressing bottle to complete the ranch lover’s outside holiday décor. The tree topper sold out in one day. Yes…one day. Hidden Valley clearly is feeling the love from consumers.

Ranch dressing and financial institutions have something important in common. They are both commodities. Head to any grocery store and you’ll find more ranch than the average person can eat in a lifetime. Drive down the main road of most cities and you’ll pass more than a handful of financial institutions – dozens in larger cities.


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