Does marketing have a place in your budget?

The short answer: you should have a marketing budget. Now let’s talk about the long answer.

Credit unions and community banks are often stretched too thin to devote the proper resources to everything. You don’t have enough time or money to satisfy every demand, so some things get cut. Unfortunately, marketing is usually one of those things.

But as Henry Ford once said, “A man who stops advertising to save money is like a man who stops a clock to save time.” In other words, it just doesn’t make sense. That’s because growth requires new consumers, and new consumers only know about you if you have marketing.

Let’s go over the benefits of making marketing a part of your budget for the coming year.


continue reading »