Does your credit union meet these six needs?

by: Theresa Witham

According to data from NCUA call reports, 2,300 credit unions are engaged in member business services. The credit union industry holds $54 billion in loans with an average loan amount of $240,000.

Jim Devine and Bob Hogan, lead faculty at CUES School of Business Lending, have over 30 years of experience in business lending and have worked with thousands of small business owners. They have explored the questions: What is it that small business owners are looking for and why would they pick you?

Devine and Hogan say the answer boils down to the following six things business owners expect to receive from their financial services provider:

1. Access to credit: “They will be looking for you to help them with their capital formation strategy and develop for them the types of credit products that will address their needs.

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