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5 intuitive design lessons from Dyson

In the early 1980s, James Dyson was frustrated with vacuum cleaners. They were clunky, thoughtlessly designed, antagonistic to the user and often didn’t work properly. They made the hassle of wrestling a cleaning product worse than just living with a dirty shag carpet, and James Dyson wasn’t having it. He set to work designing a vacuum cleaner that made sense—a product that people actually wanted to use. Thousands of prototypes later, he had developed the first bagless vacuum cleaner.

“Like everyone, we get frustrated by products that don’t work properly,” Dyson says on his company’s website. “As design engineers, we do something about it. We’re all about invention and improvement.”

Dyson’s vision of creating beautiful, functional products that enhance an everyday experience for their end-users has propelled his company to massive success. Today, Dyson’s products are famous for their intuitive and innovative design. Dubbed by The NY Times as the “Apple of appliances,” Dyson’s vacuum cleaners are the shiny new iPhones of home cleaning products—and come with a comparable price tag!


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