Elements of a good video testimonial
We’ve said it for years, but it’s truer now than ever: people aren’t reading anymore, they’re watching.
What does that mean for the beautifully worded, well-thought-out testimonial you got from a member about how wonderful your credit union is? Sadly, no one but your CEO is reading it.
Video is a different story. One study found that two out of three people said they’d be more likely to make a purchase after watching a testimonial video from someone like them who had benefited from the product or service.
Bottom line, if you can get a testimonial on video, do it.
continue reading »