Financial education on TV and social media opens younger demographic
Integris CU’s partnership with local broadcast station CKPG bears fruit.
Since early 2022, Integris Credit Union has been partnering with CKPG, the only broadcast station in the area, to produce “Money Matters” segments that are part of the station’s CKPG Today programming.
Such key topics as loans, managing inflation, estate planning and creating a financial plan have been discussed by experts from the credit union, which has $1.8 billion in assets under management and is headquartered in Prince George, British Columbia.
We followed up with Mandy Guerin, Integris CU’s marketing and strategy manager; several Integris CU staff members who were guests on the show; and show host Christine Midgley of CKPG. Check out the details in the Q&A below.
CUES: How did Integris CU and CKPG connect?
Mandy Guerin, Integris CU’s marketing and strategy manager: We have worked with CKPG, our local broadcast station, for many years and developed a great relationship between our account reps and the broadcast team. CKPG does a great job connecting with local businesses, and we have partnered with them on many initiatives through CKPG Fundraiser, a program that provides attendees and engagement with local events to hand out swag and promotional items. Since we’re the only local financial institution, being a part of a financial segment made sense for us!
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