Five credit union marketing pain points to address in 2024

Is your bank or credit union marketing up to snuff?

You should ask that question every day, but it’s especially important to ask it when beginning a new year. Addressing your most troublesome pain points is essential to your marketing success in 2024.

Let’s go over five pain points hindering your bank or credit union marketing effectiveness:

• Lack of Content – HubSpot says many marketers will try blogging for the first time in 2024. And there’s a reason they are jumping in – websites with blogs get 55% more visitors and 97% more inbound links to the site. So, it’s worth adding a blog (or other form of regular site content) to your bank or credit union marketing efforts. Any deficit in this area hurts your SEO and misses a brand exposure opportunity. But notice I said, “regular site content.” Consistency is key here. Irregular or old posts give the impression of an inactive site to visitors.

 

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