Five credit union marketing pain points to address in 2024
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Is your bank or credit union marketing up to snuff?
You should ask that question every day, but it’s especially important to ask it when beginning a new year. Addressing your most troublesome pain points is essential to your marketing success in 2024.
Let’s go over five pain points hindering your bank or credit union marketing effectiveness:
- Lack of Content – HubSpot says many marketers will try blogging for the first time in 2024. And there’s a reason they are jumping in – websites with blogs get 55% more visitors and 97% more inbound links to the site. So, it’s worth adding a blog (or other form of regular site content) to your bank or credit union marketing efforts. Any deficit in this area hurts your SEO and misses a brand exposure opportunity. But notice I said, “regular site content.” Consistency is key here. Irregular or old posts give the impression of an inactive site to visitors.
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