Five items you must assess about your marketing

“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” — John Wanamaker

Marketing touches everything. Loans. Deposits. Branches. Digital. Strategy. Growth. Consumers. Businesses. You name anything in your credit union or community bank, and marketing is involved.

Marketing is so important, successful financial institutions monitor it on a regular basis to make sure it is operating at the highest potential level.

If you improve marketing, you improve the entire organization. And one of the best ways to improve marketing is to conduct a marketing assessment. This review lets you know what you’re doing well, what you are missing and where you can grow. A marketing assessment will also give you tactical and strategic suggestions for this key function.

So, what should you review when it comes to your marketing? Here are five items you must assess about your marketing:


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