“Bo, we need marketing help. Can you help us?”
Of course I can, but more often than not when I start digging in with a new client I, find that marketing is the last thing needed to jumpstart growth.
When we go through our unique in-depth onboarding process and ask a ton of questions, we start finding the real reasons why the credit union isn’t growing. And once we identify those reasons, we can fix those before we spend any money on marketing agencies and campaigns to generate more leads that can’t be converted.
You see, one of the main functions of marketing is to generate more leads to grow membership and loans. But when there are things that are holding you back from converting your existing leads into new members and new loans, the last thing you need is to pay someone to help bring you more leads that won’t turn into anything.
continue reading »