Highly effective marketing is a key driver of success for financial institutions. Without it, banks and credit unions could have the best products and services in the industry, but nobody would know about them. Too bad marketing is often misunderstood.
Instead of treating marketing as something that generates business, some executives see it as an expense their organizations can’t afford. Most likely, these organizations either don’t understand marketing’s potential, or their organization doesn’t do marketing well.
Successful marketing is not a solo operation. Fancy collateral is nice to look at, but if it doesn’t work in conjunction with other key business drivers, it won’t achieve the desired result. Like any other component of business, marketing needs help to succeed.
Here are some things that lead to marketing success.continue reading »