Wendy’s digital marketing team has always been impressively in-tune with what the internet likes. They’ve long since become well-known for roasting people on Twitter, and to top it off? They’re actually funny.
More recently they’ve launched their “Super Wendy’s World” campaign to target gamers, and with the size of the industry it’s easy to see why. They’ve even partnered up with Uber Eats for their “Never Stop Gaming” menu to build some more hype.
Wendy’s has some comparatively large buying power, but it’s the methods behind this madness that should interest all marketers, everywhere. They didn’t just throw money at various vendors and gaming platforms; they did so much more than that.
So here are three byte-sized lessons we can take from this supersized campaign:
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