Get skin in the game: 3 key criteria for your online digital marketing solution

In the first blog of this series, Your Competition is Advertising On The Internet – Shouldn’t You?, we discussed that retailers and financial institutions alike have realized the need to advertise where their account holders and prospects are – online.  So how can financial institutions create strategies to engage throughout this vast ecosystem and ensure reach?  Read on.

Three Key Criteria for Your Online Digital Marketing Solution

If you are eager to initiate your online digital marketing strategy, let’s consider how you can make the most of your dollars spent. What should you look for in a marketing solution provider to get the greatest return and ensure that your account holders receive the type of experience they expect and deserve? Including the following criteria in your solution search will guide you down the right path. When looking for a solution to reach out and engage with your existing account holders, don’t be satisfied unless the solution: