Get your head in the cloud

We all know the cloud is continuing to grow at a rapid pace. So, how big is the opportunity? We believe that cloud-based Customer Communications Management (Cloud CCM) is the next “big thing” in the cloud, and here’s why:

Many vehicles exist to communicate with customers – mobile and social platforms, online customer-facing portals, paperless correspondence, and even traditional print – but companies often struggle to make the most of customer communications due to disparate pockets of technology, siloed people and processes, and a lack of a unified approach to customer communications management.  The cloud changes all that with a single platform to manage all of your customer communications no matter what form they take.  As a result, Cloud CCM will experience healthy growth. According to Gartner Research worldwide revenue is projected to reach $22.1 billion.

There is a LOT of data in the cloud. Analysts estimate that as of 2013, there was over 1 Exabyte of data in the cloud. That’s 1,073,741,824 GB. Indeed, studies say that 7% percent of data is currently stored in the cloud – by 2016 it will rise to 36 percent. The cloud enables big data processing for enterprises of all sizes by relieving a number of problems, but there is still complexity in extracting the business value from a sea of data. With a Cloud CCM platform like 366 Degrees from OMI, companies immediately begin to tap into the power of the data they already have to drive deeper customer relationships and a more robust and relevant customer experience.

Communicating with customers is not as simple as it used to be, but the cloud provides both the technology and the platform to make it easier and more effective. As a result, analysts at IDC Research predict that Infrastructure as a Service (IaaS) will grow to $5.4 billion between now and 2017 while Platform as a Service (PaaS) will grow to $1.1 billion. OMI’s Kick-Start Cloud Ventures Service is a new way to harness the power of the cloud without big capital investments that limit emerging companies from capturing the opportunity in the market. Our service model allows our partners to immediately benefit from an existing deployment infrastructure, innovative service delivery models, and a proven application development framework.