Getting likes on LinkedIn: Tips for social media success

LinkedIn is a powerful tool when it comes to building your career, especially in a socially distanced world where connecting virtually is more common than ever. But for many, it’s hard to know what to do after you’ve created your account. You’ve connected with colleagues, updated your experience, and added your professional headshot and the perfect cover photo. Now what?

Recently, I sat down with Taylor Cunningham, Employee Benefits Consultant with SWBC Employee Benefits Consulting Group, to discuss some of the ways she has developed her professional brand through LinkedIn. With nearly 1,000 connections, Taylor knows how to showcase herself as a subject matter expert in her field, while consistently engaging with her network.

Q: Why is it important for people to have a professional online presence?

TC: It’s so important because almost every company, business, government entity, and professional organization is online. If you want to have any credibility with clients and be competitive, you have to have some online presence.


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