Giving back: It’s about people, purpose and perseverance

Today, leading companies drive success when they inspire employees to share, support and believe in a common purpose. They stay focused on their customers. They innovate, and they strive to make a positive impact on the world around us.

These all matter to the purpose-driven company, but don’t underestimate the value of corporate giving. It matters for many reasons, and it can have a significant impact on your business. In fact, more and more research now shows socially responsible companies have more loyal customers who can drive stronger business results.

Whether you value corporate giving for business reasons – or because it’s simply the right thing to do – I can tell you it’s definitely worth the investment. I can also tell you about three trends that have helped us continue our strong, dedicated program for giving back:

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