Goals can be the death of your credit union

Let’s be clear: It’s not the goals that will kill your credit union. It’s how you think about those goals that could kill your credit union.

Which of the following is the more effective self-talk?

A: My loan goal this month is $700,000.

B: It is my responsibility to lend $700,000 this month to members who need it. And I have decided to do it.

Goals don’t change behavior; decisions change behavior. The answer is B. Your goals must lead to decisions to change. Goals are often left unmet because of the fear that change brings with it.


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