Going after growth goals

Outsourcing core, investing in ITMs, implementing online account opening and enhancing online lending serve Park Side Credit Union and its members.

In today’s financial services landscape, credit unions are facing more competition than ever before. Technology is changing how people want to interact with all service providers, including their credit unions. New market entrants are emerging and fintech companies are continuing to vie for members’ business. In the face of these factors, credit unions must find new, innovative ways to enhance their service and attract and retain members.

Whitefish, Montana-based Park Side Credit Union found itself in a very competitive region with several other credit unions and banks in the community, all attempting to attract the same pool of consumers. On the heels of a merger with Gateway Credit Union in 2014, Park Side CU was committed to differentiating itself and growing its member base in this saturated landscape. It began to reinvent itself as a progressive, community involved, tech-forward credit union in the Western Montana community.

By investing in technology, planning for younger generations and keeping the member at the center, Park Side CU nearly doubled in size, from $128 million in assets at the end of 2013 to $230 million in assets today.


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