Got CCM? Customer Communications Management Strategy
Despite the ubiquitous nature of mobile phones, tablets and computers we can sometimes feel disconnected even though we are always plugged in. More and more information is shared across these digital wonders, and the pace of life seemingly is increased. People perform all variety of transactions on their digital gadgets — everything from paying a bill to buying a house – and nearly everyone has a smartphone these days. Indeed, what started out as a luxury is now a necessity. As a result, the question becomes: have you kept pace with your customers?
A New Era of CCM
The days of static customer documents, printed and mailed by the thousands, are gone. Communicating with customers today is much more about connecting, engaging and building relationships. It’s about engaging in a way that not only provides information, but also deepens the relationship established. As a result, prospective customers learn from the communications integrity of an organization and the simplicity of the solutions they provide.
Craft a Formal Strategy
A formal customer communications strategy is essential for organizations interested in remaining sustainable and thriving in the digital frontier. The competitive nature of the healthcare, manufacturing, marketing communications and financial services sectors is such that without an actionable Customer Communications Management (CCM) strategy, maintaining and/or growing customer loyalty will become more and more evasive. That’s why organizations need to be able to drive brand loyalty through tools and applications that not only make people’s lives better, they must be easy to use, solve problems, improve relationships and also be cost efficient.
Leave Behind Tradition
Organizations have traditionally relied on printed pages to communicate. But paper is burdensome, costly and inefficient. Paper statements, invoices, notices, tax related documents, compliance documentation and a host of other communications documents clog files, have a higher risk of loss of data and take more staff to manage it all. A Customer Communications Management system developed in the cloud helps your customers as well as your bottom line. Benefits are:
continue reading »