Marketing matters to your bottom line. Marketing needs a seat at the C-Suite table. Marketing will singlehandedly determine the success of your financial institution.
Marketing, marketing, marketing.
As a team of seasoned credit union marketers, that’s easy for us to say…but far more difficult for you to prove to your boss and executive team.
Without results and data, proving the value of marketing will be an impossible task.
For proof on the power of data—and the power of marketing—look no further than our friend Rory Rowland. Rory is a pioneer in the credit union movement who recently launched a manager training program that teaches managers how to guide their employees toward success using coaching principles.
continue reading »