The Financial Brand’s Power 100 rankings provide marketers with a compass to see what financial institutions are doing to generate traction in social media channels. Let’s take a look at some of the most successful credit unions on Facebook and see what ideas you can use. Here are five tangible and contextualized insights to help your social media marketing efforts.
1. Strong community ties
A credit union’s natural affinity is with the community it serves. Traditionally that’s an important differentiator between credit unions versus big banks and super regional institutions. When looking at how credit unions leverage their ties to community in social channels, the most effective content tends to highlight being a good neighbor and community advocate without feeling like “filler” content.
Steal this idea from #11 ranked OnPoint: The top credit unions on Facebook diligently post community-oriented content. From blood drives to paper shredding sessions, credit unions like using social media to showcase their corporate citizenship. Content that amps the brand at the local level, such as OnPoint’s multiple posts showcasing 2014 Educators of the Year, exemplifies community-focused content, while neatly linking to the credit union’s roots in the educational industry. Most credit unions either sponsor, or are involved with community programs, and can/should use social channels to celebrate their involvement.