How digital is sparking a credit union (r)evolution

According to Jamie Dimon, “Silicon Valley is good at getting rid of pain points.  Banks are good at creating them.”

With the digital demands of credit union members advancing all around us, the question remains: how can we better address their “pain points,” and is the best approach evolution – or revolution?

While the cooperative nature of credit unions positions our industry well for tomorrow’s sharing economy, increasingly members expect us to respond to them at the speed of Uber.  And, that requires us to identify and embrace the right innovations.

Recognizing True Innovation

Innovation always starts with a question.  In the words of Jeff Stibel, renowned brain scientist, entrepreneur and venture capital investor, “evolutionary innovators ask questions based on the limitations of existing solutions; revolutionary innovators ask questions no one else has thought of.”


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