How to ABM (always be marketing) your community financial institution

by Sean Galli, On The Mark Strategies

When you think of community bank or credit union marketing, think ABM.

ABM, or “Always Be Marketing,” should be one of the primary rules you live by when promoting your community financial institution. Marketing can’t be a dial you turn on sometimes and off other times. Fickle promotion is ineffective promotion.

But boy is fickle promotion appealing…it sounds like a quick way to save money and time when faced with economic or staffing challenges. Chances are, curtailing marketing will cause more problems than it solves.

Here’s a guide explaining why and how to ABM at your community financial institution.

 

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