How to attract Gen Z with your digital payment strategy

by Preston Packer, FLEX

With the average age of a credit union member being 53, it is crucial to implement forward-thinking strategies aimed at attracting younger generations and expanding your credit union membership. One effective method to appeal to Gen Z is through the enhancement of your digital payment strategy. Continue reading to discover the significance of attracting Gen Z and learn effective strategies to capture their attention.

Why is it important to capture Gen Z for your credit union?

Getting the attention of Gen Z is crucial for credit unions to stay relevant and thrive in today’s digital age. Gen Z, born between 1997 and 2012, is the first generation to grow up entirely in the digital era. They are tech-savvy and highly connected, making them a valuable target audience for credit unions. By attracting Gen Z, your credit union can secure their future member base and build long-lasting relationships with these young individuals.

 

continue reading »