How to create and use a SWOT analysis

A SWOT analysis is a strategic evaluation technique designed to put a company’s market position into perspective based on its strengths and weaknesses. The SWOT acronym stands for Strengths, Weaknesses, Opportunities, and Threats. This analysis provides insight into the health of a company. They are used to evaluate various topics.

For marketing purposes, a SWOT analysis is used to observe how a company approaches its marketing and its effectiveness. A SWOT can be a high-level overview of a company or focus in on one specific target area. This article will address how to execute a SWOT analysis when evaluating credit union marketing.

First, let’s dive into what SWOT entails.

Four pillars of a SWOT

As I mentioned before, there are four pillars in a SWOT Analysis. To create a useful analysis, you’ll want to examine each of these aspects for the company or product you are reviewing.


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