How to experience your credit union website through the eyes of your user

“Put yourself in the customer’s shoes.”

“Create a compelling customer experience.”

“Make it easy for them.”

While all very valid, do you ever sit staring at your credit union website wondering how to put advice like this into practice? Obviously you didn’t set out to build a website that provides a poor or difficult customer experience. In your eyes, your website journey is easy and compelling for your existing and potential credit union members. But the metrics beg to differ.

And while these metrics are key for informing when you need to make changes, the raw numbers alone don’t tell you where the changes need to occur. That kind of information comes from, yes, putting yourself in the customer’s shoes—and session reply software (SRS) allows you to don those sneakers.


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