How to leverage your local media
Ever wish you could get some positive free press in a publication or on a TV show that reaches the community you serve or one you want to serve?
You can.
In Episode 57 of the CUES Podcast, I interview both Lisa Hochgraf, CUES’ senior editor, and Sharon Renault, public relations manager for $5.8 billion Delta Community Credit Union, Atlanta.
Lisa describes techniques for getting to know the media outlets in which you’d like your credit union’s subject matter experts to appear. A great first step is doing your research up front about each outlet before you get in touch with the editor or producer.
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