Hunting for top-notch talent

Marcus Cotton strives to identify ‘undeniable talent.’

Marcus Cotton is always looking for the next generation of leaders.

Cotton serves as vice president of executive recruiting for Credit Union Resources Inc., the service corporation of the Cornerstone Credit Union League, where he has found ways to use technology to identify undeniable talent.

“I love seeing organizations go to the next level because of leadership we put in place,” Cotton says. “I also love seeing people go to the next level in their career. I have endless stories I can tell about people who now run or help lead outstanding organizations.

Cotton and his team always are developing new recruiting techniques and tools that competitors don’t offer in an effort to transform the way credit unions search for executive candidates. Under Cotton’s leadership, Credit Union Resources has invested heavily in advanced databases, digital presentations, and video technology.


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