Inside Marketing: 5 steps to creating a storytelling program in your organization
Stories help communicate the who, why and what of your credit union while building engagement and trust.
Storytelling is not a new concept. Everyone loves a good story, especially stories that educate, showcase real-life experiences and connect with our emotions. Storytelling is also an essential tactic for corporate communications teams, allowing us to amplify the message of who our organizations are, why they exist and what they stand for.
Communication professionals now have a seat at the strategic planning table. We have the ability not only to advise our leadership but also to tell strategic stories that connect audiences to the business, break internal silos and increase employee and customer engagement.
Working for organizations like credit unions with many great stories allows us to build storytelling programs and tell stories that move audiences and feature the people closest to the work. The key to such a program’s success is to make yourself known and that you’re in constant need of story ideas by following these five steps.
1. Establish a Core Team
Depending on how your communications team is structured, find internal partners who will understand the benefit of a storytelling program and help you launch it. Colleagues on your PR, social media, brand and copywriting teams are the best people to start with.
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