Inside Marketing: Help members improve financial health through digital engagement
Your credit union has the education and management tools members need—make sure they know about them by leveraging blogs and social media.
Financial wellness continues to be top of mind for consumers today as many feel lingering impacts of rising interest rates and inflation on everyday necessities. But with the growing number of different financial education and wealth management tools and (often conflicting) advice available, it’s common for people to become overwhelmed when trying to manage their finances and improve their financial health.
That’s where their trusted credit union should come in: Most credit unions have plenty of tools and an abundance of guidance to share when it comes to financial wellness. However, members aren’t always aware that these resources exist or how to access them. Credit unions have an opportunity to leverage digital communication channels to reach their members and support them with pertinent resources and advice. Such efforts can also result in boosted member engagement and loyalty.
Bet on the Blog
A blog is a great place to house resources that delve into a wide variety of financial topics in a succinct, easily digestible way. Such valuable topics as what rising interest rates mean to members, comparisons of different types of savings accounts and tips for getting out of debt more quickly can all be explored effectively in a blog format. Plus, this is a great avenue for credit unions to place relevant call to actions, sharing available tools or highlighting who at the credit union to contact for more information.
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