Inside Marketing: The coffee shop craze

What can credit unions learn from our obsession with these caffeine-selling establishments?

Certainly you’ve seen them; probably you’ve visited many yourself: little establishments with the sole purpose of selling coffee in a welcoming environment. Sometimes they sell alcohol, sometimes they sell pastries, sometimes they don’t roast their own beans. But they all have something in common: There is clearly something special about the coffee shop atmosphere, because they’re consistently popular.

They don’t have to always be Starbucks—there are a lot of individual, locally owned coffeehouses, and this local feel tends to permeate the atmosphere of many of these establishments.

Why are coffee shops so popular? What lessons can we draw for marketing? Here are three reasons for the coffee shop craze along with how we can use this information to our benefit in marketing.


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