Inside Marketing: Why credit unions should set up camp in the Metaverse

Buying into this virtual economy can help CUs connect with previously unreachable demographics and increase omnichannel efficiency.

There is no better time than the present for credit unions to establish their presence in the virtual world and position themselves above the competition. As society continues to embrace all things digital, the metaverse has emerged as a promising digital avenue, providing a network that merges physical and virtual worlds and is intertwined with social connection.

The metaverse has presented credit unions with a new opportunity to reach and connect with potential and current members. In fact, Gartner reports that by 2026, 25% of people will spend at least one hour a day in the metaverse for work, shopping, education, social media and/or entertainment.

This independent virtual economy will help credit unions increase the efficiency of their omnichannel approach to marketing by bridging their physical and digital identities; it will also help credit unions deliver a more immersive and personal member experience.


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