International CU Day: Boost website engagement with member success stories

With the 70th anniversary of International Credit Union Day, credit union marketers can get creative with member success stories when trying to boost member engagement on their websites.

The theme for this year’s ICU Day asks credit unions and members to “Find Your Platinum Lining in Credit Unions”. The World Council of Credit Unions (WOOCU), which is the organization that hosts ICU Day, wrote, “The ultimate goal is to raise awareness about the tremendous work that credit unions are doing around the world and give members the opportunity to get more engaged”.

Promotional vs. educational content: why not both?

Member engagement can be encouraged in a variety of ways, but price-based promotions seem to be the favorite of credit union marketers. Promoting a deal on price (e.g., rates, free money when opening an account, etc.) can definitely increase applications for loans and deposits , but that may not be the best form of promotion. In one of our previous articles, “Why Educating is Better than Promoting,” we explained how promotional ads mainly attract those who are already interested in a particular product or service, but fail to generate interest from people who aren’t looking to sign up right now.


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