Inbound marketing—often called content marketing—is all the rage right now. And there’s a good reason for that:
Or at least, it usually does. But more often than most would like to admit, content falls short. There are countless reasons why. And there are a couple fixes, too. We’ll cover all those in this blog.
What Is Content Marketing?
If you already feel lost, let’s back way up to the beginning. Content marketing is a way of increasing digital engagement (and sales) by helping people find what they’re looking for. (You can read our primer here.)
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