Is content marketing enough for credit unions?

Inbound marketing—often called content marketing—is all the rage right now. And there’s a good reason for that:

Content marketing works.

Or at least, it usually does. But more often than most would like to admit, content falls short. There are countless reasons why. And there are a couple fixes, too. We’ll cover all those in this blog.

What Is Content Marketing?

If you already feel lost, let’s back way up to the beginning. Content marketing is a way of increasing digital engagement (and sales) by helping people find what they’re looking for. (You can read our primer here.)


continue reading »