by: Jonathan Lay
Sometimes we find that credit union marketers get obsessed about measuring a certain type of metric.
We call them vanity metrics.
Now a few years ago, in the dawn of the digital era, this data provided a baseline for which to judge and measure digital marketing success. Credit union marketers could get a broad understanding of their various digital marketing campaigns and channels.
Vanity Metrics Make Us Feel Good
As financial institutions continue to adopt and implement more robust digital marketing systems within their organizations, the measurement of what constitutes marketing success must evolve as well.continue reading »