Is your credit union bringing in younger members yet?

Credit unions are filled with old people. That’s not a weird dig or hip slang that us younger generations use to insult things. Them’s just the facts.

The average credit union account holder is 10 years older than the average bank account holder. And while it’s great that credit unions attract an uh, more worldly, experienced, and cultured clientele… maybe that’s not a great growth (or survival plan).

So, are you marketing your credit union to younger members? And if yes, is it working?

Younger Generations Don’t Know What a Credit Union Is

Last week, I asked my partner if she knew what credit unions are. She didn’t. She said she thought they were like tiny banks where you can save your money and get debit cards.

 

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