Three Gen Z statistics your credit union brand should know

Long stereotyped as the “TikTok Generation,” Gen Z maybe seems silly and forever young to some. But the oldest members of Gen Z are purchasing vehicles, buying homes and having kids. In other words, they are now financially mature.

What should you know about this wave of young people as they flood into the financial mainstream?

Here are three statistics telling you a bit more about them along with some tips to make an appealing community bank or credit union brand for them.

1. 75% of Gen Z is fine using tech companies (like Apple) as all-in-one payments solutions.

Unsurprisingly, Gen Z likes high-tech solutions for their payments. Members of this generation are digital natives who grew up with iPhones, social media and Amazon. They expect similar digital capabilities from you.


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