Is your credit union marketing saying what you think it’s saying?

Abbott and Costello showcased how easy it is to miscommunicate in their famous routine, “Who’s on First?” The bit shows two characters unable to understand each other, primarily because “Who” is both the beginning of a question and the name of the first baseman. Watch the clip below to see what I mean…

Your credit union marketing regularly gets caught in a “Who’s on First?” situation. You try to tell consumers one thing, but they hear something totally different. And unlike the comedy routine, there’s nothing funny about it when revenue is on the line.

Let’s go over the most common credit union marketing pitfalls and how to communicate more clearly.


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